On 29 January, 2023, Founder and Managing Director Esra Alhabib held a seminar for a group of young entrepreneurs within the Kon-tinue Social Entrepreneurship Program, organized by Loyac in partnership with Babson College and sponsored by NBK, Agility, and Zain. The seminar was an opportunity for young entrepreneurs to learn about the fundamentals of branding and how to build a strong brand strategy.
The seminar included various exercises and discussions aimed at helping the attendees understand the importance of branding and how it can be applied to their businesses. The seminar's agenda included the need for a clear brand strategy, including defining a target audience, understanding their needs, and creating a unique value proposition.
Esra also shared some of her own personal experiences and case studies to illustrate how effective branding can help businesses succeed. She stressed the importance of consistency in all aspects of branding, from messaging and visuals to customer experience and interactions with stakeholders.
The seminar ended with a group activity where attendees were asked to develop a brand strategy for their business. This allowed them to put into practice what they had learned and receive feedback and guidance from Esra and the Marketing Manager at the Studio, Sara Akvan.
The seminar was a great success and a valuable experience for the young entrepreneurs, providing them with the tools and knowledge they need to build a strong brand strategy and position their businesses for success.